Growth outlook of the MLM industry
The growth outlook of the MLM industry depends on increased awareness amongst consumers to check and verify products before buying. Improvement in internet penetration has resulted in the rise of newer business models and has also resulted in a change in customer requirements. Numerous businesses have now developed direct-to-consumer (D2C) distribution channels. The size of the MLM industry can be gauged by the fact that according to the World Federation of Direct Selling Associations (WFDSA), over 125 million people globally were involved in the industry in 2020. The rise of virtual meetings has been a positive development for MLM companies as it has provided them with a new platform to recruit new partners.